The assignment was to create a detailed persona, then develop a chocolate brand catered to them. Caesura Chocolate is a brand for a mom in need of a moment to herself. “Caesura” is a symbol in poetry or music that tells the reader to take a breath. The chocolate allows busy moms to take a breather. Each bar is made to fulfill a specific need such as calm, energy, or restoration. The packaging is designed to bring a sense of rest with every experience. The muted colors, flowing type, and soothing illustrations serve to create a peaceful experience.
