This project is promotional branding for my ideal Farm Aid 2020 music festival. Farm Aid is a festival for the hardworking, everyday farmer so the design of the festival materials reflect that. The goal of this project is to appeal to both hip festival goers and farmers. Through an illustration and thoughtful type based approach, the project creates an aesthetic that is familiar to farmers, but still trendy. The design elevates the festival experience for all attendees from promotion to tickets and shirts.
